Suzanne Rosier


- sep 2011 -


campagne poster

FrisValley is an alcohol moderation programme aimed at young people. FrisValley uses the environmental approach. This means that FrisValley does not target young people in themselves, but rather their environment. The tone of voice is an important part of the approach. Basic idea for the visual style is the choice for information design. The illustration is in itself different from the informative nature and fills in the environment of the target audience in an illustrative manner.

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