Suzanne Rosier

rose d'anjou

- mrt 2009 -

rose d'anjou

campaign

With the pay off 'Live the magnificent life' Rosé d'Anjou introduces the new multimedial campaign for the new year. The challenge was that this was not a straight forward product, but specifically rosé from the Anjou, a region in the Loire. This region is represented by a large number of farmers, with each their own bottle and label. 'Live magnificent' is the creed for the new campagne and was inspired by the baroque, stylish and 'joie de vivre' elements from the region. A visual bridge is made towards the modern group of consumers that live a magnificent lifestyle while enjoying this drink. Among other things, a special campaign with a label around the neck of the bottle was used for Albert Heijn and Gall&Gall. People could send in their 'magnificent moment' in order to win a magnificent weekend. The trade mark, a glass with a tilted crown, stands for the personality of wine: slightly tipsy, pleasant and easy to get along with. For the campaign beach parties were organised using all appropriate media, such as flyers, banners et cetera.

The campaign is established at Alterego Marketing.
Photography Lodewijk Duivestein
Styling Sigriet Kingma 

 

 

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